CRADLE INITIATIVE OF BRITISH AMERICAN

Our Greater Purpose……

Social Responsibility

In every Community there is work to be done.

In every nation there are wounds to be healed.

 In every heart there is the power to do it.

 Author: Marianne Williamson

Cradle is ….A Humanitarian Initiative of British-American Insurance Company. It is the compassionate window of BAICO which looks at the improvement of human welfare, saving lives, relieving suffering and protecting dignity. Cradle has selected the NGO sector to be the beneficiary of the Initiative’s investments and will seek to champion the causes of NGOs,

The service is specially targeted to the NGO sector which works with children and women.

We VISION

A Caribbean society dedicated to volunteerism, caring and service.

The MISSION

British American Insurance Company will be the corporate leader to promoting volunteerism and philanthropy in our Caribbean communities by providing marketing and PR services to build the Non-profit sector working with social issues so that our Caribbean society will be a better place.

OBJECTIVES

  • To promote volunteerism as a personal work ethic which serves the improvement of human welfare, saving lives, relieving suffering and protecting dignity.
  • To develop an internal  corporate culture  of  employee volunteerism
  • To provide a marketing and public relations platform for NGOs working with social issues.
  • To expose citizens to the world of volunteerism so that they become involved.
  • To provide institutional strengthening for NGOs
  • To fund  projects will contribute to their Development

SERVICES

  • Help Desk- Recruit, place, monitor, evaluate and appreciate Volunteers

  • Capacity Building- Training will be provided in Marketing/Pr /Management/Governance (2007)

  • PR/ Marketing

  • Level 1 - Hosting of Fairs for NGOs

  • Level 2 - grants to NGO’s for promotional Brochures, flyers, AGM Reports,   

  • Level 3 - Documentaries on issues

  • Level 4 - Advertisement  for sustainable projects

  • Have -a - Heart Grant– Funding of NGO projects

  • Hands that Rock the Cradle- will be the BAICO employee volunteer program

        2. Cradle is….A Marketing Platform for the NGOs It is hoped that marketing services will recruit resources mainly financial and volunteers for the organizations.

        This will be done through the production of docu-dramas, television ads, radio and print ads, publication and events; Cradle carries the stories and activities of these charitable organizations to the public.  Cradle will also host NGO fairs in Malls. Here NGOs are given a free space to showcase their work and recruit resources.

 

3. Cradle is….A Training ProviderMany NGO’s have fragile systems which support their work.  Cradle will help to build managerial capacity so that, they can develop a more robust system in keeping with their organizational growth.

 

4. Cradle is… A Help Desk…..

A data base is being established of NGOs and any citizen who would like to volunteer both professionals and non professionals.  The help desk is a single point of contact both for NGOs and citizens.   The help desk provides recruitment and placement of volunteers for citizens. 

 

5. Cradle is…..‘Hands That Rock the Cradle’ 

Social Responsibility is every body’s Business in BIACO

All Managers, agents and staff are called “Hands that rock the Cradle” Already there is a corporate culture of volunteerism by BAICO constituents.  A recent survey showed that 79% of BAICO is already involved in volunteer work with and FBO, CBO or Non profit.

Hands that rock the cradle will be involved in community projects throughout the year.